Altenar Expands Sports Betting Offerings Through Partnership with Immense Group
In a significant development in the iGaming industry, Altenar has announced a new agreement that will allow its award-winning sportsbook to enhance the sports betting offerings of Immense Group, the leading online gaming operator previously known as Videoslots. This partnership aims to broaden the scope of gaming available across various platforms, including popular brands like Mr. Vegas, Videoslots, and MegaRiches, further solidifying their presence in the global market.
A Strategic Partnership
Altenar, a recognized leader in sportsbook provision, leverages innovative features and customizable designs to meet the needs of its partners. By integrating a premium data feed, Altenar enables operators to thrive in a landscape that is both highly regulated and fiercely competitive. This collaboration with Immense Group is seen as a strategic move designed to enhance the existing offerings and capabilities in the rapidly growing sports betting sector.
Klas Winberg, the Chief Commercial Officer at Immense, expressed his enthusiasm about the new partnership, stating that they conducted a thorough review of available sportsbook providers before selecting Altenar. He remarked, “Altenar came out looking very strong on all parameters,” and praised the seamless onboarding and integration process they experienced.
Immense Group and its Expansion into Sports Betting
Based in Malta, Immense Group operates a plethora of online casino sites globally, boasting over 12,000 games from some of the industry’s leading developers. Recently, the company has taken bold steps to venture into sports betting through the launch of its first sports-led brand, DBET.com. This brand aims to establish itself as an international contender in the competitive online sportsbook market, and the partnership with Altenar is a crucial part of that strategy.
By incorporating Altenar’s sportsbook solutions, Immense is not only expanding its game offerings but also positioning itself as a formidable player in the sports betting arena. As the sports-led brand develops and grows, the ability to offer a diverse array of betting options will undoubtedly be key to attracting and retaining customers.
Altenar’s Commitment to Casino Operators
Altenar’s approach to collaborating with casino-led brands is underlined by its commitment to providing tailored solutions that align with partners’ business objectives. Sam Hill, the Sales Director at Altenar, stated, “We’re delighted to be entering into this long-term partnership with Immense Group and their various brands.” He emphasized their readiness to enhance Immense’s existing sports betting offerings and assist in augmenting their market presence.
The ability to execute a specific trading strategy enables Altenar to support operators effectively, ensuring they can focus on their core competencies while leveraging Altenar’s expertise in sportsbook management. This partnership reflects a growing trend where casino operators are looking to diversify their gaming offerings, particularly through the integration of sports betting.
Future Prospects
Both Altenar and Immense Group view this partnership as an exciting collaboration with great potential for mutual growth. Winberg anticipates that the Altenar sportsbook will significantly contribute to Immense’s growth trajectory, potentially becoming one of the biggest drivers for success in the upcoming year. The seamless integration experienced thus far bodes well for the future as both companies work together to capture a larger share of the sports betting market.
Conclusion
The collaboration between Altenar and Immense Group marks an important milestone in the evolving landscape of iGaming and sports betting. As both companies aim to expand their reach and enhance their offerings, this agreement is set to pave the way for innovative solutions that cater to an ever-growing global audience. With Altenar’s proven expertise and Immense Group’s ambitious plans, the future looks promising for both brands as they embark on this journey together in the world of online sports betting.
